Think Pink

by Isidora Ficovic

This interactive video installation uses the qualitative research method of taking interviews in the streets of Linz. The public has been investigated about the question ‘Which tool would you use to destroy a desktop?’. The most common answer is the “hammer”.
The public decided the hammer to become nonverbal communication tool. By hitting with the hammer the visitor of the exhibition triggers videos which are showing the interviews.

Embedded sensors are randomly opening different videos and only one is the key to the “Think Pink” when the monitor becomes colored in pink.